It is a fact that Google has intentionally made it relatively easy to get started with PPC campaigns to promote your business online. In some cases, it is as easy as choosing some keywords, developing an ad copy, and adding your credit card information for payment. Remember that around 80 percent of search ad revenue is generated by Google. Taking the comfortability, simplicity, and number into consideration, establishing a perfect PPC campaign is the most brilliant move you made in your marketing mix.
Brands investing in PPC – Pay Per Click advertising to earn an average ROI of USD 2 for every USD 1 spent. Well, the average is not something you are looking for. You will definitely want your company to generate maximum ROI. But how to get started with it and make it a tremendous success?
Start with an extensive research
The first and the most crucial step to get started with PPC campaigns to promote your business online is research. Well, that doesn’t mean that you should only do the keyword research. You will have to invest in understanding the potential customers and what are the factors that trigger them to click the ads. You need to consider:
- Who are your potential customers?
- What are they currently buying from you?
- What is their expectation from your products and service?
Answering all such questions will assist you in defining an effective ad campaign.
Choosing the right platform
You need to decide which platform to use for your PPC campaign. Google Ads are one of the most popular PPC campaigns. But did you know different social media platforms such as Facebook and Twitter are also offering PPC advertising? So, you should also explore all these options.
Don’t forget to go for remarketing campaign
Remember that the remarketing campaign is your brand’s best friend. Different studies have proved when you go for remarketing to target the visitors who have already visited your site; there is a 70 percent chance that they would purchase your products. Speaking about remarking, it is the process when you remarket your business to the potential customers that interacted with your site.
Using Google Analytics, you can create the audience group for campaigns remarketing, and you can narrow down your audience by time on page, device, page, area, and more. Once you are done with building your audience, you can create a remarketing campaign in your Google Ads.
You need to show the ads at the right
The rule says you need to put the right messages to the right people at the most suitable time. Well, to make it effective, you need to understand your target audience and the time when they remain active. If you are doing a PPC campaign for the first time, prefer to set the schedule 24/7. Well, it will cost you a little more; you will be able to find the most active timeframes for your ads. Keep these things in mind, and you can quickly get started with PPC campaigns to promote your business online. Besides, you can always take the help of a digital marketing expert at Digital Marketing India to get help.